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The contrast between mass marketing and one-to-one marketing 1. The contrast between mass marketing and one-to-one marketing illustrates that segments become more _____ as they increase in size. a. heterogeneous c. homogeneous b. favorable d. unfavorable 2. Company ABC segments customers by gender, age, education, and income. Company ABC’s segmentation is based on _____ factors. a. demographic c. psychological b. geogra ...

Other / Other 28 Apr 2016

Economists note that imperfect competition occurs where consumers have unique needs True or false: 1. Economists note that imperfect competition occurs where consumers have unique needs and desires. 2. When a large, heterogeneous market is segmented into smaller, homogeneous markets, the demand can become more price elastic—consumers are willing to pay more to get something that is closer to what they want. 3. Maslowâ ...

Other / Other 28 Apr 2016

Older couples who are empty nesters dream of spending their greater discretionary income True or false: 1. Companies that have experimented with the one-to-one marketing approach have scaled back their attempts to achieve mass customization because it is not cost effective. 2. General Mills’ ongoing support of mycereal.com, which lets consumers create their own cereal mix and have it delivered, has allowed the company t ...

Other / Other 28 Apr 2016

The least common marketing research technique True or false: 1. It is easier to identify, obtain information on, and woo customers who are currently using a competitor’s brand, or who aren’t even purchasers in the category. 2. The “80:20 rule” is where 20% (or so) of your sales come from 80% (or so) of your customers. 3. Data sources for segmenting businesses and consumers tend to be the same. ...

Other / Other 28 Apr 2016

Which of the following are the responsibilities of the Service Level Manager 1. The Service Level Management process manages the services depending on the tangible records of services, service level targets, and the characteristics of the workload. Which of the following are the responsibilities of the Service Level Manager ? Each correct answer represents a complete solution. Choose all that apply. Creates and provides the update of th ...

Other / Other 28 Apr 2016

Which of the following is the objective of budgeting 1. The knowledge management process maintains and updates a tool used for knowledge management. What is this system called? 2. In which system will the information regarding configuration items and service assets be held? 3. Budgets are used to specify the financial plans for the objectives during the period that the budget covers. Which of the following is the objective of budgeting ...

Other / Other 28 Apr 2016

If one element of an iterative segmentation is a smart marketer 1. If one element of an iterative segmentation is a smart marketer, what is the other? a. good company c. good customer data b. quality products d. good managing 2. Sometimes _____ segments can be highly profitable if the marketer pays attention and satisfies those customers’ needs. a. high income c. low income b. large d. small 3. A(n) _____ segm ...

Other / Other 28 Apr 2016

Vals psychographic-based segmentation 1. Vals psychographic-based segmentation is based on the idea that consumers are inspired by one of three primary motivations. Identify the three motivations and describe them. 2. Explain cluster analysis, the major marketing research technique used to segment customer data. Business Management Assignment Help, Business Management Homework help, Business Management Study Help, Business Manage ...

Other / Other 28 Apr 2016

What value service strategy provides to the business 1. What value service strategy provides to the business ? Each correct answer represents a complete solution. Choose all that apply. 2. A service catalog contains which of the following? 3. Information Security Management has the objective to manage information security effectively within all service providers. Which of the following perspectives are considered by Information Securit ...

Other / Other 28 Apr 2016

A set of segments may be very clear from a statistical perspective True or false: 1. A set of segments may be very clear from a statistical perspective, but they need to be useful from a managerial point of view. 2. To marketers, the most important feature of segments is their size, not their profitability.. 3. Since most marketplaces are international, country and cultural differences can be tremendous. 4. An upscale s ...

Other / Other 28 Apr 2016