Question Details

A set of segments may be very clear from a statistical perspective 



True or false:
1.	A set of segments may be very clear from a statistical perspective, but they need to be useful from a managerial point of view.


	2.	To marketers, the most important feature of segments is their size, not their profitability..


	3.	Since most marketplaces are international, country and cultural differences can be tremendous.


	4.	An upscale segment is always a tempting one for marketers to target because marketers assume that those customers can afford to purchase their goods or services, with a little less price sensitivity than other customers.


	5.	The ideal goal for the marketer is to find an untapped (or at least relatively underserved) group of customers whose needs can easily and profitably be met.




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