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The contrast between mass marketing and one-to-one marketing
The contrast between mass marketing and one-to-one marketing 1. The contrast between mass marketing and one-to-one marketing illustrates that segments become more _____ as they increase in size. a. heterogeneous c. homogeneous b. favorable d. unfavorable 2. Company ABC segments customers by gender, age, education, and income. Company ABC- segmentation is based on _____ factors. a. demographic c. psychological b. geographic d. behavioral 3. _____ is a type of segmentation in which the company strategically focuses on targeting a smaller market with particular needs that the company can serve well. a. Mass marketing c. Niche marketing b. Demographic marketing d. One-to-one marketing 4. Gender, age and income are all qualities of what segmentation base? a. geographic c. education b. psychological d. demographic 5. Regarding the phrase “time is money,†what type of effect does time seemingly have on money? a. positive effect c. little effect b. no effect d. negative effect Business Management Assignment Help, Business Management Homework help, Business Management Study Help, Business Management Course Help
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28 Apr 2016
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The contrast between mass marketing and one-to-one marketing
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