Question Details

Older couples who are empty nesters dream of spending their greater discretionary income 



True or false:

1.	Companies that have experimented with the one-to-one marketing approach have scaled back their attempts to achieve mass customization because it is not cost effective.

	

	2.	General Mills’ ongoing support of mycereal.com, which lets consumers create their own cereal mix and have it delivered, has allowed the company to capitalize on customers’ customization.

	

	3.	The goal of homogeneity in customers’ likes or dislikes is more achievable as the segment size gets smaller, but if the segment is too small, it might not be profitable to serve.

	
	

	4.	Older couples who are empty nesters dream of spending their greater discretionary income on technology and furniture.

	

	5.	In the U.S., the African-American and Hispanic-American populations each number about 12 million, and Asian Americans are at about 40 million.




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