Question Details

If one element of an iterative segmentation is a smart marketer 



1.	If one element of an iterative segmentation is a smart marketer, what is the other?
a.	good company	c.	good customer data
b.	quality products	d.	good managing



	2.	Sometimes _____ segments can be highly profitable if the marketer pays attention and satisfies those customers’ needs.  
a.	high income	c.	low income
b.	large	d.	small



	3.	A(n) _____ segment is always a tempting one for marketers to target because marketers assume that those customers can afford to purchase their goods or services.
a.	international	c.	small
b.	upscale	d.	large



	4.	The ideal goal for the marketer is to find a(n) _____ group of customers whose needs they can easily and profitably meet.
a.	quality	c.	untapped
b.	unmet	d.	competing



	5.	It- not unusual to see a segmentation study comprised of some usage variable (e.g., heavy vs. light users) or some attitudinal variable (e.g., positively inclined toward our brand vs.  loyal to a competitor).  What type of variable is it usually cross-tabbed with?
a.	demographic	c.	psychological
b.	geographic	d.	physical



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