Question Details

The least common marketing research technique 


True or false:
1.	It is easier to identify, obtain information on, and woo customers who are currently using a competitor- brand, or who aren’t even purchasers in the category.
	

	2.	The “80:20 rule” is where 20% (or so) of your sales come from 80% (or so) of your customers.
	

	3.	Data sources for segmenting businesses and consumers tend to be the same.
	

	4.	Marketers identify segments best when iterating between a managerial approach and a customer-based assessment.


	5.	The least common marketing research technique used to segment customer data is cluster analysis.



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