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Vals psychographic-based segmentation

Vals psychographic-based segmentation 



1.	Vals psychographic-based segmentation is based on the idea that consumers are inspired by one of three primary motivations.  Identify the three motivations and describe them.
2.	Explain cluster analysis, the major marketing research technique used to segment customer data.



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28 Apr 2016

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    Vals psychographic-based segmentation

    Vals psychographic-based segmentation Vals psychographic-based segme ****** ******
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