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public relations

Task: To Apple, Love Taylor “We don’t ask you for free iPhones. Please don’t ask us to provide you with our music for no compensation.” She closed by expressing hope that the company might change its policy and “change the minds of those in the music industry who will be deeply and gravely affected by this.” And within hours, that’s exactly what the most powerful tech company in the world decided to do. Said Apple’s senior vice president, “When I

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25 Other / Other University of Phoenix / MKT438 18 Nov 2020

Public Relations

Task: Uber Impactful Uber was founded in 2009 by Travis Kalanick and Garrett Camp as a transportation network company that uses an app to allow consumer to submit a trip request then routed to Uber’s nexus of drivers. Uber lore suggests that Kalanick and Camp hatched the idea one snowy night in Paris when they couldn’t find a cab. Almost immediately, the concept disrupted taxi companies and governments around the world. Meanwhile, private investo

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18 Other / Other University of Phoenix / MKT438 18 Nov 2020