Task:
Uber Impactful
Uber was founded in 2009 by Travis Kalanick and Garrett Camp as a transportation network company that uses an app to allow consumer to submit a trip request then routed to Uber’s nexus of drivers. Uber lore suggests that Kalanick and Camp hatched the idea one snowy night in Paris when they couldn’t find a cab.
Almost immediately, the concept disrupted taxi companies and governments around the world.
Meanwhile, private investors piled on to finance the upstart company, assuring it of one of history’s most monumental public offerings—if and when it decides to go public.
Questions
1.Were you Uber’s public relations director, what strategy would you recommend the company adopt relative to the taxi industry and competitors?
2.How would you attempt to “clean up” the image of Uber’s CEO?
3.What public relations response would you recommend Uber adopt relative to the claims of sexual harassment by drivers?
4.What public relations strategies would you use to prepare the company for going public?
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