Task:
To Apple, Love Taylor
“We don’t ask you for free iPhones. Please don’t ask us to provide you with our music for no compensation.”
She closed by expressing hope that the company might change its policy and “change the minds of those in the music industry who will be deeply and gravely affected by this.”
And within hours, that’s exactly what the most powerful tech company in the world decided to do. Said Apple’s senior vice president, “When I woke up this morning and I saw Taylor’s note that she had written, it really solidified that we needed to make a change.” And so Apple did, gently brought to its knees by the Queen of Social Media.
Questions
1.What distinguishes Taylor Swift’s social media strategy from that of other celebrities?
2.How does Taylor Swift benefit from her social media strategy?
3.What other public relations options did Taylor Swift have with respect to the Apple streaming music decision?
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