ASB4521

ASB-4521 Int’l Marketing CommunicationAnswer any TWO questions Q1. Discuss the conditions under which a message would go viral. Identify the four forms of viral marketing campaigns and provide an example of each (Kaplan and Haenlein, 2011). [1,000 word limit] Q2. Compare and contrast the 4 main segmentation approaches. Discuss the importance of market segmentation for effective marketing communication. [1,000 word limit Q3. Expla

The US television broadcast of the Super Bowl always features many high-profile television adverts, due to the game’s high viewership and wide demographics. Choose one advert aired during the 2019 Super Bowl listed here:•Identify and briefly discuss the chosen TV advert.•Analyse which marketing objectives (e.g., increase brand awareness, brand recall, sales, attitude) the chosen advert would be expected to meet .• Identify the target audience and