ASB-4521 Int’l Marketing Communication
- Bangor University / ASB4521
- 20 Mar 2021
- Price: $42
- Management Assignment Help / Marketing Management Assignment Help
ASB-4521 Int’l Marketing Communication
Answer
any TWO questions
Q1.
Discuss the conditions under which a message would go viral. Identify the four
forms of viral marketing campaigns and provide an example of each (Kaplan and
Haenlein, 2011). [1,000 word limit]
Q2.
Compare and contrast the 4 main segmentation approaches. Discuss the importance
of market segmentation for effective marketing communication. [1,000 word limit
Q3.
Explain the role of Public Relations (PR) in the context of crisis management.
Outline the steps that are necessary for crisis management to be successful.
[1,000 word limit].
Q4.
There are numerous forces in the global MarCom environment, including the
economic, cultural, political/legal, competitive, technological, market,
organisational, and demographic environments. Discuss the dimensions and
international dimensions of the social environment. [1,000 word limit]
Q5. Outline
the theory of planned behaviour (Ajzen 1991) and discuss its relevance to
marketing communication. [1,000 word limit]
USA 
India