International Marketing Communication

The US television broadcast of the Super Bowl always features many high-profile television adverts, due to the game’s high viewership and wide demographics. Choose one advert aired during the 2019 Super Bowl listed here:•Identify and briefly discuss the chosen TV advert.•Analyse which marketing objectives (e.g., increase brand awareness, brand recall, sales, attitude) the chosen advert would be expected to meet .• Identify the target audience and positioning apparent in the TV advert.•Design a novel social media campaign that could have accompanied the TV advert. Provide a description of the novel social media campaign and discuss how it is integrated with, and amplifies the effectiveness of, the TV advert. You must clearly provide justification for the marketing objectives, target audience, message communicated and marketing appeals  



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