MKT 571 Complete a market segmentation of no more than 1,400 words for your buyers. Be sure to include the following:
• Detail the target market profiles, key buying behaviors, and decision motivators for your consumer and organizational target markets.
• How you will manage each stage of the PLC and include tactical plans for the Four Ps at each stage
• Expanding on your product offering from Week 2, provide the product mix
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MKT 571
05 Aug 2015