MKT 571 wek 3 iWeek Individual assignment

MKT 571 Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market. 
Required Elements:
•	No more than 2100 words
•	Include demographic, psychographic, geographic, and behavioral characteristics for the selected company.
•	A positioning statement for the company with careful consideration of their brand and strategy
•	Paper is consistent with APA guidelines.

selected company nike

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