MKT 571 Pitch your Learning Team's new product to the class using a Microsoft® PowerPoint® presentation of 10-15 slides.
Include the following key components from your New Product Launch Marketing Plan:
• Executive summary
• Situational analysis
• Market growth potential and competitive analysis
• Segmentation, target market, and positioning
• Pricing and distribution strategies
• Marketing communication plan
• Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense)
• Intended marketing objectives for Y1, Y2, and Y3
• Implementation milestones
• Evaluation and control metrics and methodology to measure performance
• Contingency planning
The class will act as a group of potential investors, and will provide feedback on whether they would invest in the new product your team has prepared to launch for your marketing plan.
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