MKT 571

MKT 571 Complete the final phase of your New Product Launch Marketing plan. Using the sample Marketing Plan in Marketing and Management (pp. 60-65), consider your product launch to date, reflect on additional learning, and refine to create a Marketing Plan for your new product. Your plan should be no more than 3,500 words. Be sure to include the following: • Executive summary • Situational analysis • Market growth potential

40 Other / Other allied-american-university / MKT 571 05 Aug 2015

MKT 571 Complete a market segmentation of no more than 1,400 words for your buyers. Be sure to include the following: • Detail the target market profiles, key buying behaviors, and decision motivators for your consumer and organizational target markets. • How you will manage each stage of the PLC and include tactical plans for the Four Ps at each stage • Expanding on your product offering from Week 2, provide the product mix

25 Other / Other allied-american-university / MKT 571 05 Aug 2015

MKT 571 Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market. Required Elements: • No more than 2100 words • Include demographic, psychographic, geographic, and behavioral characteristics for the selected company. • A positioning statement for the company with careful consideratio

24 Other / Other allied-american-university / MKT 571 05 Aug 2015

MKT 571 Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market. Required Elements: • No more than 2100 words • Include demographic, psychographic, geographic, and behavioral characteristics for the selected company. • A positioning statement for the company with careful consideratio

14 Other / Other allied-american-university / MKT 571 05 Aug 2015

MKT 571 Complete the following Learning Team Deliverable: Provide examples of one local company or organization that successfully uses Services Marketing and one that you believe is unsuccessful

6 Other / Other allied-american-university / MKT 571 05 Aug 2015

MKT 571 Create a product launch plan of no more than 1,500 words for 2 markets (domestic and international). Include the following components for both markets: • Market needs • Market growth • A brief SWOT Analysis • Potential competition • Product offering and product definition • Product identification • Justification for your choice of product • A 10-question survey that you will use fo

16 Other / Other allied-american-university / MKT 571 05 Aug 2015