MKT 421

MKT 421 Use the product and organization you identified in your Week 3 Strategy and Positioning Paper. Write a 1,750- to 2,100- word paper that includes: • A detailed description of the features of your product or service including how it solves the needs of your target market • A description of how your marketing efforts will change with each phase in the product life cycle • The packaging you will use for your product o

23 Other / Other Other / MKT 421 18 Aug 2015

MKT 421 Combine your Strategy and Positioning and Product, Pricing, and Channels papers along with your promotional strategy into a single Marketing Plan. Write a 5,950- to 7,000-word paper that integrates your previous Learning Team assignments into a final Marketing Plan. In addition to your previous papers, include the following: • Your promotional strategy for your product or service, including how you may use the following: o Adv

41 Other / Other Other / MKT 421 18 Aug 2015

MKT 421 Write a 700- to 1050-word paper that does the following: • Summarizes your background and what makes you unique in a 1-paragraph elevator pitch • Identifies 3 to 4 companies you want to work for, and an explanation as to why • Identifies the best methods for contacting those companies and engaging those who might influence the hiring decision Format your paper consistent with APA guidelines.

8 Other / Other Other / MKT 421 18 Aug 2015

MKT 421 – Week 5 – Individual Assignments Environmental Factors Paper – 1.200 words paper Write a paper in which you identify the environmental factors that affect global and domestic marketing decisions. Address the following as they relate to the organization’s marketing decisions: • Analyze the influence of global economic interdependence and the effect of trade practices and agreements. • Examine the importa

25 Other / Other Other / MKT 421 20 Apr 2013

MKT 421 – Week 5 – DQ’s – 250 words each DQ DQ 1 The sales effort is integral to a successful marketing effort for a marketing firm. Pretend you are the sales manager for a leading packaged goods company. You are launching a new product which will be sold to major mass merchant and grocery chains. What are some sales strategies you would use to sell in your product? What makes a business-to-business sales effort successful? How is th

25 Other / Other Other / MKT 421 20 Apr 2013

MKT 421 – Week 4 – Individual Assignments Using Perceptual Maps in Marketing Simulation Summary – 1.200 words paper Complete the simulation, Using Perceptual Maps in Marketing, located on the student website. Write a 1,050- to 1,450-word summary in which you address the following for each of the three major phases in the simulation: • The situation • Your recommended solutions, including why • Your results Summariz

25 Other / Other Other / MKT 421 20 Apr 2013

MKT 421 – Week 4 – DQ’s – 250 words each DQ DQ 1 What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels? DQ 2 What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strateg

25 Other / Other Other / MKT 421 20 Apr 2013

Week 2 - Team Assignment

25 Other / Other Other / MKT 421 20 Apr 2013

MKT 421 – Week 3 – Individual Assignments Marketing Research Paper – 1.200 words paper Resource: Kudler Fine Foods Virtual Organization Use the Virtual Organization link on the student website to access additional company information on Kudler Fine Foods. Write paper in which you justify the importance of marketing research in developing Kudler Fine Foods’ marketing strategy and tactics. Include the following: • I

25 Other / Other Other / MKT 421 20 Apr 2013

MKT 421 – Week 3 – DQ’s – 250 words each DQ DQ 1 Select a product with which you are familiar. What stage is this product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to this product as it continues through the product life cycle? How will this affect marketing of the product? DQ 2 Select a product or service. Then, select

25 Other / Other Other / MKT 421 20 Apr 2013