MKT 421 – Week 5 – Individual Assignments Environmental Factors Paper – 1.200 words paper Write a paper in which you identify the environmental factors that affect global and domestic marketing decisions. Address the following as they relate to the organization’s marketing decisions: • Analyze the influence of global economic interdependence and the effect of trade practices and agreements. • Examine the importance of demographics and physical infrastructure. • Analyze the influence of cultural differences. • Examine the importance of social responsibility and ethics versus legal obligations. • Analyze the effect of political systems and the influence of international relations. • Analyze the influence of the Foreign Corrupt Practices Act of 1977, and the influence of local, national, and international legislation. • Explain the effect of technology. Format your paper consistent with APA guidelines.
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