MKT 421 Week 4 DB

MKT 421 – Week 4 – DQ’s – 250 words each DQ



DQ 1

What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels?





DQ 2

What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy?



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