BUS 599 week 4

Need assistance with discussion question. "Starbucks Business Strategy" Please respond to the following: • From the e-Activity, evaluate the effectiveness of Starbuck’s current business strategy execution in terms of pricing, differentiation, and market demand. Next, suggest one (1) modification to the strategy that could help the company to implement new distinctive competencies. Provide a rationale to support your response. â€Â

4 Other / Other Other / BUS 599 week 4 11 Jun 2015

a marketing plan and sales strategy, and a marketing budget. Note: You must submit both sections as separate files for the completion of this assignment. For the first six (6) months your company is in business—to give you time to perfect your product and to learn from actual customers—you will start marketing and selling in your own community, a radius of twenty-five (25) miles from where you live. For most non-alcoholic beverage

17 Other / Other Other / BUS 599 week 4 28 May 2015

A Rotten Apple? • Watch the following 2013 Bloomberg’s video Watch Video Apple's Next Products: Is a New Strategy Needed? Duration: (4:23) YouTube URL: http://www.youtube.com/watch?v=glnTz5HD05U • Based on the video, fast forward to current day and give your opinion on whether or not Apple’s product strategy should change given its current rate of success and potential competing companies (i.e. Samsung, etc.) o

3 Other / Other Other / BUS 599 week 4 28 May 2015