BUS 599 week 4 A Rotten Apple

A Rotten Apple? 
•	Watch the following 2013 Bloomberg- video
Watch Video
Apple's Next Products: Is a New Strategy Needed?
Duration: (4:23)
YouTube URL: http://www.youtube.com/watch?v=glnTz5HD05U
 
•	Based on the video, fast forward to current day and give your opinion on whether or not Apple- product strategy should change given its current rate of success and potential competing companies (i.e. Samsung, etc.) operating within their market. Provide a rationale for your response.
•	For reference, review the supplemental article on Michael Porter- Five Forces.

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