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UMKT3012 Understanding Marketing And Events

•Explain how special events are defined and classified •Explain the scope and impact of marketing and events within an organisation •Describe the marketing mix and explain its role in a marketing strategy •Apply basic event and marketing concepts (e.g., planning, coordinating, staffing, marketing, segmentation, targeting and position (STP), risk management, evaluation, etc.

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18 Other / Other Bangor University / UMKT3012 18 Nov 2020