UMKT3012 Understanding Marketing And Events
- Bangor University / UMKT3012
- 18 Nov 2020
- Price: $18
- Other / Other
•Explain how special events are defined and classified •Explain the scope and impact of marketing and events within an organisation •Describe the marketing mix and explain its role in a marketing strategy •Apply basic event and marketing concepts (e.g., planning, coordinating, staffing, marketing, segmentation, targeting and position (STP), risk management, evaluation, etc.