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marketing

Read Marketing Myopia, an article written in 1960 by Theodore Levitt and published in the Harvard Business Review. Read and consider the ideas suggested by the author. Do you agree or disagree with the arguments given? Are his ideas relevant today? What are the strengths and weaknesses of the arguments presented? The goal of this assignment is for you to critically assess the ideas suggested by the author using your own knowledge and experie

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18 Other / Other University Of Toronto / MRKT 621 18 Nov 2020