MKT 421

MKT 421 Review "perceptual mapping" located on the Week 2 ERR page. Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing. Select an industry with many competitors. Select two key variables that segment the competition. Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map. Use the MarketLine

MKT 421 Select a company currently experiencing marketing changes. Create a 6-8 slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that company's marketing mix: • Each of the four P's should be addressed on its own slide. • The final slide should analyze the changes this company is experiencing and the driving forces behind the changes. • Use the Wall Street Journal articles in the Univ

MKT 421 Write a 700- to 1,050-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following:  Identify a brand about which you are passionate.  Explain a minimum of three reasons why you are passionate about this brand.  Respond to the following questions:  Is the company successful in building loyal customer relationships across different groups?