MKT 421 Week 1 Individual Assignment

MKT 421 Write a 700- to 1,050-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following:
	Identify a brand about which you are passionate.
	Explain a minimum of three reasons why you are passionate about this brand.
	Respond to the following questions:
	Is the company successful in building loyal customer relationships across different groups?
	Why or why not?
	Identify at least two other competitors in the same industry, and explain why you prefer your selected brand over the competitors.
Cite a minimum of three sources from popular media (magazines, newspaper, and online media) that illustrate your points.
 
Format your paper consistent with APA guidelines.