MKT 421

MKT 421 Promotional Strategy: The effect professional selling may have on your offering My offering is - organic fruit & vegetable bars from Starbucks 300 words

3 Other / Other Kaplan University / MKT 421 04 Aug 2015

MKT 421 Write a 750 to 1,000-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following: •A description of blue ocean strategy and its importance •A product or service that might be considered a blue ocean move and why •An alternative red ocean move for the same product or service along with the pros and cons of that strate

9 Other / Other Kaplan University / MKT 421 04 Aug 2015

MKT 421 A written positioning statement that identifies Starbucks (spefically a new drink that is LOW CARB): â—¦target market â—¦The needs that drive purchase â—¦Your organization's industry category â—¦How your organization solves the target's needs â—¦Your organization's competition â—¦What makes your organization different from its competition Include sources of secondary research that support your analysis. IT MUS

6 Other / Other Kaplan University / MKT 421 04 Aug 2015