MKT 421 week 2 DISCUSSION

MKT 421

A written positioning statement that identifies Starbucks (spefically a new drink that is LOW CARB): â—¦target market â—¦The needs that drive purchase â—¦Your organization's industry category â—¦How your organization solves the target's needs â—¦Your organization's competition â—¦What makes your organization different from its competition
Include sources of secondary research that support your analysis.
IT MUST BE 600 WORDS AND NOT PLAGERIAZED
Format your paper consistent with APA guidelines.

Starbucks Positioning Statement
	Starbucks target market for a Low Carb, High Protein Frappucino.

 
	The needs that drive purchase. 


	Starbucks industry category.

	How Starbucks solves the target- needs.

	Starbucks competition.

	Starbucks is different from its competition.


References

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