MKT 421 Write a 750 to 1,000-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following: •A description of blue ocean strategy and its importance •A product or service that might be considered a blue ocean move and why •An alternative red ocean move for the same product or service along with the pros and cons of that strate
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Kaplan University
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MKT 421
04 Aug 2015