General Business Product/Brand Development: Phase II
Researcha brand that recently faced a crisis. For example: issues related to labor relations, competition, litigation, minimum wage, bankruptcy, financial constraints, generational marketing, etc.
Examples of companies/brands that faced crises in the past few years and/or continue to face a branding crisis include but are not limited to the following:
NFL
Preparea 350- to 525-word paper
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05 Oct 2017