General Business Product/Brand Development: Phase II
Research a brand that recently faced a crisis. For example: issues related to labor relations, competition, litigation, minimum wage, bankruptcy, financial constraints, generational marketing, etc.
Examples of companies/brands that faced crises in the past few years and/or continue to face a branding crisis include but are not limited to the following:
- NFL
Prepare a 350- to 525-word paper summarizing the crisis and discuss how the situation should have been handled.
Format your paper consistent with APA guidelines & be sure to properly cite at least two different references, include a title page, paragraphs, and use subject headers.
USA 
India