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Marketing Management

Task: 1.What is the scope of marketing?2.What forces are defining the new marketing realities (recent trends)? 3.What is the lifetime value of customers (CLV) and how can marketers maximize it?4.How should a company adapt prices to meet varying circumstances and opportunities? 5.How is business-to-business buying different from end consumer buying?6.In what ways can a company divide the consumer market into segments?7.What is brand equity and how

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18 Other / Other Georgia State University / MBA 8145 18 Nov 2020