BUS 504

1. Demonstrate an understanding of the theoretical foundations of marketing management in the areas listed in the schedule of topics. 2. Demonstrate a critical appreciation of branding and product positioning strategies and the relevance of Internet marketing, social media and other elements of the marketing mix in product and service branding and positioning.  3. Understand the importance of marketing principles and key issues affecting the de

22 Other / Other University of Washington / BUS 504 18 Nov 2020