MKT 500

MKT 500 Marketing Research Respond to the following:[230 words]. -Of the marketing research tools identified in the textbook, evaluate those that would be most appropriate for a small business. Textbook=[Iacobucci, D. (2012). MM, 2nd Edition. Mason, Ohio: Cengage Learning] -When it comes to marketing research, speculate to the blunders that beginning marketers commonly make. Provide a rationale with your response.

3 Other / Other University of Phoenix / MKT 500 08 Dec 2015

MKT 500 Marketing Pricing Strategies Respond to the following230 words-Pick a health and beauty brand and item you use regularly; for example, shampoo, shaving cream, moisturizer, razor blades, etc. Imagine this brand is extending its reach to a new target audience with a new product. Identify this new target audience and then outline the beginnings of a pricing strategy for this new product, by offering specifics instead of generalities abou

4 Other / Other University of Phoenix / MKT 500 08 Dec 2015

MKT 500 Integrated Marketing Communication Respond to the following:[230 words].-Evaluate overall how politicians engaged in the 2008 or 2012 Presidential campaign have integrated their marketing message. Then, evaluate one specific candidate of your choice. -Pick a product which has experienced a failing promotional campaign. (Be sure the failure is due to a bad promotional campaign rather than a failed product, i.e. New Coke or IBM’s PC

3 Other / Other University of Phoenix / MKT 500 07 Dec 2015

Discussion MKT 500 Advertising Respond to the following Advertising during the Super Bowl is pricey and reserved for mega brands, but local television stations are allowed to air local advertisements during the broadcast. Size up your local market to determine at least three local businesses that could justify the extra advertising expense to air a commercial during the Super Bowl. Be sure to support your answer with evidence on how the advertisi

3 Other / Other University of Phoenix / MKT 500 07 Dec 2015

Week 9 Discussion "Trending Now" Watch the video below and then respond to the questions that follow: Click here for full screen viewability in a new window. Go to Google Trends at google.com/trends and search for one of your favorite brands as well as two or three of its competitors. • Analyze the trends that you observed with each company. To what could you attribute the increases or decreases in each company’s trend(s)? ââ

15 Other / Other University of Phoenix / MKT 500 05 Jun 2016