BUS 521 WEEK 3 Discussion I

Collapse Select two well-known companies from the same industry. Evaluate each company’s target market characteristics in terms of purchasing patterns, demographics, psychographics, and buying sensitivities. Determine the key challenges that each company must face as it attempts to differentiate when competition is stiff, profits are small, and funding is scarce. •Identify two different niche markets: one of a product-based niche, a

3 Other / Other Other / BUS 521 WEEK 3 Discussion I 16 Jul 2015