ASB4530

ASB 4530 Business Management Assignment HelpAnswer any TWO questions Q1. Outline the concept of customer-based brand equity and discuss the ways in which customer-based brand equity can be built. [1,000 word limit]. Q2. Discuss how advertising and promotion may contribute to building brand equity. [1,000 word limit]. Q3. Discuss the brand personality framework (Aaker, 1997) and provide an example of each dimension. What are t

ASB 4530Global Brand Management |Bangor UniversityASB-4530 Global Brand ManagementAnswer any TWO questions Q1. Outline the concept of customer-based brand equity and discuss the ways in which customer-based brand equity can be built. [1,000 word limit]. Q2. Discuss how advertising and promotion may contribute to building brand equity. [1,000 word limit]. Q3. Discuss the brand personality framework (Aaker, 1997) and provide an

Question: You  have to design a Brand Marketing Program in order to Build Brand Equity for the 2-year period (2020-2022) for a Pharmaceutical company from anywhere in the world (your choice but the company name has to start with the same letter of you surname) in light of the Coronavirus challenges of your choice. There is clearly an expectation that the theory and models discussed in the first seven chapters of the book (Strategic Brand Managem