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ASB4523 Marketing Analysis For Cafe Culture

This marketing research project is intended to understand consumer purchase behavior at Starbucks (Singapore). A set of questionnaires was developed and used via personal survey at selected Starbucks stores in Singapore during working hours. There was a question that attempt to understand customers’ opinion on a controversial topic on halal certification at Starbucks. Research objectives: 1. Identify the key demographic and behavioral profile o

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25 Other / Other Bangor University / ASB4523 18 Nov 2020