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ASB 2107

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ASB 2107 Consumer Bahaviour Management

On completing the module, students are expected to be able to: 1. Understand and apply different consumer behaviour theories and concepts;2. Comprehend the complex interrelationships between the individual consumer and his or her social realities;3. Discuss and critique marketing case studies that illustrate various examples of consumer behaviour, marketing pitfalls and success stories.

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22 Other / Other Bangor University / ASB 2107 18 Nov 2020