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marketing management

Based on various theories of marketing management as discussed in Modules 3-7 of the learning materials and using the same selected product (good or service) from the first assessment: Describe a (only one) data-driven customer persona in detail (that should represent the target market segment identified in your first assessment); Conduct a marketing mix (7Ps) analysis of your selected product (good or service) and evaluate its effectiveness in a

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18 Other / Other University Of Toronto / 8002MMGT 18 Nov 2020