Mrkt119

An innovation is a product that is perceived as new by a potential adopter.  Diffusion is the process by which an innovation spreads.  There are 5 categories of adopters:  innovators, early adopters, early majority, late majority and laggards.  You fall into a different category depending on the  type of product involved.1.Review how new products spread on pages 204 – 206 in your textbook.  2.Then, think about a product you have recently adopted.

18 Other / Other Kwantlen Polytechnic University / Mrkt119 18 Nov 2020