Marketing Homework Help
Advertising and IMC Planning
RACHEL
IMC stands for Integrated Marketing Communications. This plan is one in which a comprehensive plan is used to combine, evaluate and utilize various communication areas within the context of a marketing strategy.For example, these may include: public relations, advertising, promotions, Sales, etc. The purpose of doing this is to achieve goals and objectives set for a given ma ...
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12 Aug 2017
Expiry Date: 12 Aug 2017