MKT 270 Week 7 Discussion | southern-new-hampshire-university
- southern-new-hampshire-university / MKT 270
- 10 Sep 2021
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MKT 270 Week 7 Discussion | southern-new-hampshire-university
7-1 Discussion: Ethical Gray Areas
Salespeople frequently face ethical gray
areas—that is, behaviors that are not clearly unethical but might be under
certain circumstances. In your initial discussion post, consider at least three
of the following issues and discuss why you feel these could be unethical:
1.
Under-informing—failing
to convey information that might be important to a customer for fear he or she
will not place the order
2.
Overpromising—telling
the customer a product or service will be delivered by a certain date when it
is not likely that the delivery date will be met
3.
Buying
orders—lavishing gifts and entertainment on a customer in order to make the
sale or achieve larger orders
4.
Overselling—selling
a customer more product or services than he/she or the company needs
In response to your classmates, share an
opposing perspective.