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BUS 402 Week 4 quiz • Question 1 If the firm owns any trademarks, patents, or copyrights, or has built up a positive reputation with customers and suppliers, the business has what is/are called: • Question 2 Once an entrepreneur has evaluated him/herself, the next step in the acquisition process would be to: • Question 3 Which method of business valuation relies on three forecasts of ...

Other / Other 01 Sep 2016

MT 450 Unit 1 Assignment Marketing Strategy Marketing scenario: Congratulations. You have just been named marketing manager. Your job will be to perform the daily tasks of a marketing manager. So what does a marketing manager do? As you know, marketing plays an essential role in almost every industry segment. In its simplest form, marketing management is about making certain that customers' needs and wants are met while increasing the profits ...

Other / Other 31 Aug 2016

MT 450 Unit 1 Discussion The Nature of Marketing Marketing has been criticized for forcing people to buy things they do not really need or want. Discuss why you agree or disagree with this statement. ...

Other / Other 31 Aug 2016

MT 450 Unit 3 Discussion 2 What are the trade-offs among all the types of research addressed? Suppose you are a manager of a small start-up firm with a limited budget. What kinds of research would be the most valuable? Why? ...

Other / Other 31 Aug 2016

LS 311 Unit 4 Discussion Torts and Cyber Torts The Cardigans through CARDWARE have introduced a new “Let’s Keep Warm” matching clothing line for toddlers and children up to age six and their dolls. The clothing line is unique as the sweaters have charms on them that are suitable for a variety of occasions. For example, there are Valentine’s Day sweaters with various hearts attached to the pockets. Included in this new ...

Other / Other 31 Aug 2016

MT 450 Unit 2 Discussion VALS VALS™ strengthens demographic characterizations by explaining the deeper psychological drivers of consumer behavior. Visit the VALS™ web site,take the survey, and find out in which psychographic group you fall. • Would you have guessed that you would have been in this group? • How would you rate VALS™ in terms of market segmentation? • Why it is important for marketers to kno ...

Other / Other 31 Aug 2016

MT 450 Unit 3 Assignment The Marketing Research Plan You have just been named marketing manager of a major franchise. Your job will be to perform the daily tasks of a marketing manager. Select one of the franchise companies below for which you would like to be Marketing Manager. Edible Arrangements® - Edible fruit baskets – Creates fresh fruit arrangements and gourmet chocolate dipped fruit to order. Cartridge World® - Cartridg ...

Other / Other 31 Aug 2016

MT 450 Unit 3 Discussion 1 Suppose McDonald’s® was considering bringing a new kind of hamburger to its stores. What kind of research would it need to do in order to have some confidence that the new product would sell well, not just in the United States, but in its locations all over the world? ...

Other / Other 31 Aug 2016

MT 450 Unit 2 Assignment Marketing Strategy and the Consumer Purchase The consumer decision-making process begins with needs recognition, when stimuli trigger awareness of an unfulfilled want. If additional information is required to make a purchase decision, the consumer may engage in an internal or external information search. The consumer then evaluates the additional information and establishes purchase guidelines. Finally, a purchase deci ...

Other / Other 31 Aug 2016

LS 311 Week 3 Discussion Torts and Cyber Torts The Cardigans through CARDWARE have introduced a new “Let’s Keep Warm” matching clothing line for toddlers and children up to age six and their dolls. The clothing line is unique as the sweaters have charms on them that are suitable for a variety of occasions. For example, there are Valentine’s Day sweaters with various hearts attached to the pockets. Included in this new ...

Other / Other 31 Aug 2016