Question Details

MT 450 Unit 1 Assignment
Marketing Strategy
Marketing scenario:
Congratulations. You have just been named marketing manager. Your job will be to perform the daily tasks of a marketing manager.
So what does a marketing manager do? As you know, marketing plays an essential role in almost every industry segment. In its simplest form, marketing management is about making certain that customers' needs and wants are met while increasing the profits of a company. A marketing manager's responsibilities can vary a great deal, but will always have this as a central purpose.
Learn more about being a marketing manager here.
Your company just acquired another company that manufactures and sells packaged ice. Traditionally the company has sold in bulk to industrial users. You want to sell to consumers.
See the grading rubric for Assignment details.