Marketing Mix
Price, Product, Promotion and Place are known as the “Four Ps†of Marketing.
The combination of the four Ps used for the purpose of marketing product is known as the Marketing Mix. For this paper, you will be creating your own marketing mix. Specifically, you will:
• Choose a tangible product with which you are familiar and describe why this product is of interest to you.
• Describe, in your own words, th ...
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18 Jan 2016