Question Details

HTM 550 Week 4 Discussion 2
"Co-branding, Branding, and Franchising a Collaboration Approach " Please respond to the following:
•Identify a hospitality franchise industry that is appropriate for co-branding. Establish two reasons a business in this industry is appropriate for co-branding.
•Expound upon the prevalence of co-branding and speculate on how co-branding will be different 20 years from now. Consider international markets, cross industries, etc.
•Evaluate co-branding methods to decide which one is the most effective. Explain your decision.

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