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AB 219 UNIT 4 ASSIGNMENT Assignment The External Marketing Environment in the Global Marketplace Before you start this Assignment, make sure you have reviewed the SWOT tutorial located in the Reading area. In your Discussion you addressed entering the U.S. market from abroad. Now in this Assignment, you will take a look at the global marketplace in which, thanks to the Internet, even small companies can participate. The external marketin

Other / Other Kaplan University / AB 219 16 Aug 2017

AB 219 UNIT 3 DISCUSSION Unit 3: Ethics and the Marketing Environment - Discussion A Retailer Case Study Zappos®, the world’s largest online shoe retailer, discusses its commitment to social responsibility and to ethical behavior. Developing employee activities and long-term relationships with charitable organizations allows Zappos to ingrain the importance of helping the greater good into its organizational culture. Zappos culture a

Other / Other Kaplan University / AB 219 16 Aug 2017

AB 219 UNIT 3 ASSIGNMENT Assignment Ethics and Social Responsibility in Business In marketing as in other aspects of business, it is critical that professionals make sure to act in an ethical manner both legally and socially. In this age of interconnectedness, one unethical move can become an Internet video or comment that spreads rapidly, not just locally but potentially throughout the world. From a marketing standpoint, it is critical to tak

Other / Other Kaplan University / AB 219 16 Aug 2017

AB 219 UNIT 2 DISCUSSION Unit 2: Strategic Marketing for Competitive Advantage - Discussion Strategic Planning for Competitive Advantage Chapter 2 discusses the notion of competitive advantage. Is it possible to achieve a sustainable competitive advantage, or is a sustainable competitive advantage just a theory? Do Apple’s iPad, TiVo, Netflix, Starbucks, Walmart, etc. have a competitive advantage? Why or why not? Explain your thoughts.

Other / Other Kaplan University / AB 219 16 Aug 2017

AB 219 UNIT 2 ASSIGNMENT Assignment Competitive Advantage In this Assignment, you will read a case study and do some research before responding to some questions concerning competitive advantage in a businessmemo format. Assignment:Read the Disney® case study: “The Happiest Brand on Earth” In this Assignment, you will engage in the development of the following professional competencies: Obtain and Process Information Writ

Other / Other Kaplan University / AB 219 16 Aug 2017

AB 219 UNIT 1 DISCUSSION Unit 1: Introduction to Strategic Marketing - Discussion Surveys One of the most difficult parts of doing marketing research is creating good questionnaires. Review the information on questionnaire design attached below. There are many free online survey software and questionnaire tools that are very easy to use. The most popular tool is SurveyMonkey® (1999–2016). Using this free tool, create a market resea

Other / Other Kaplan University / AB 219 16 Aug 2017

AB 219 UNIT 1 ASSIGNMENT Assignment An Overview of Marketing Understanding marketing is vital to your success as a business professional. According to Lamb, Hair, and McDaniel (2014), “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large” (p. 3). Companies that fail to embrace marketing a

Other / Other Kaplan University / AB 219 16 Aug 2017

AB 204 UNIT 10 JOURNAL Unit 10: Journal Journal entry questions are related to the application of the key concepts you learn to the real-world economic issues. The questions contain key economic principles and ideas related to the Macroeconomics topics you are learning. Please feel free to express your perspectives and state how the economic principles and ideas affect your economic decision making process. You should note that there is a limit

Other / Other Kaplan University / AB 204 16 Aug 2017

AB 204 UNIT 10 DISCUSSION 2 Unit 10: Debates in Macroeconomics - Discussion General Information: To be an effective learning tool the Discussion Board topics require your active discussion of the topic with at least two of your classmates. First post made during, or before, Saturday. Posts on at least 3 different days. Responses to at least two other classmates. Substantive posts that stimulate further active discussion, posts that accur

Other / Other Kaplan University / AB 204 16 Aug 2017

AB 204 UNIT 10 DISCUSSION 1 Unit 10: Debates in Macroeconomics - Discussion General Information: To be an effective learning tool the Discussion Board topics require your active discussion of the topic with at least two of your classmates. First post made during, or before, Saturday. Posts on at least 3 different days. Responses to at least two other classmates. Substantive posts that stimulate further active discussion, posts that accur

Other / Other Kaplan University / AB 204 16 Aug 2017