AB/219 AB219 AB 219 UNIT 2 DISCUSSION

AB 219 UNIT 2 DISCUSSION

Unit 2: Strategic Marketing for Competitive Advantage - Discussion

Strategic Planning for Competitive Advantage

Chapter 2 discusses the notion of competitive advantage. Is it possible to achieve a sustainable competitive advantage, or is a sustainable competitive advantage just a theory?

Do Apple’s iPad, TiVo, Netflix, Starbucks, Walmart, etc. have a competitive advantage? Why or why not? Explain your thoughts. 

Your responses must be substantive in order to receive the maximum amount of points.

 

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