Discussion Developing Marketing Mix for the Davis Health Care
Using the product/service you selected in Week 1 and the marketing strategy you developed in Week 2, complete the following: 1.Identify the type of product/service (convenience, shopping, specialty, unsought - see page 201) and explain in your own words what marketing considerations need to be made for your product/service based on this product classification
2.Determine the most imp
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University of Phoenix
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MKT 255
30 Nov 2015